Are you preparing for the 2025 WAEC Marketing exam? You’ve come to the right place. This guide contains verified WAEC Marketing questions and answers 2025, covering both Objective (OBJ) and Theory sections. With these likely questions and answers, you can be confident of scoring high in your exam.
Whether you’re a science, arts, or commercial student, Marketing is a key subject for those in the commercial class, and proper preparation is vital. Let’s dive in!
WAEC Marketing Objective (OBJ) Questions and Answers 2025
Here are some of the likely 2025 WAEC Marketing OBJ questions with answers:
OBJ Questions:
Which of the following is a function of marketing?
A. Production
B. Distribution
C. Manufacturing
D. Welding
Answer: BThe process of identifying and satisfying consumer needs profitably is called:
A. Sales promotion
B. Advertising
C. Marketing
D. Branding
Answer: CThe division of the market into distinct groups of buyers is known as:
A. Market penetration
B. Market segmentation
C. Market expansion
D. Market strategy
Answer: BWhich of the following is not an element of the marketing mix?
A. Product
B. Promotion
C. Price
D. Profit
Answer: DWhich of the following best describes a wholesaler?
A. Buys directly from producers and sells to consumers
B. Buys in small quantities
C. Buys in bulk and sells in small quantities to retailers
D. Produces goods for final consumption
Answer: C
WAEC Marketing Theory Questions and Answers 2025
Here are likely theory questions and model answers you should study for your 2025 WAEC Marketing exam:
Question 1:
Define marketing and explain four functions of marketing.
Answer:
Marketing is the process of identifying, anticipating, and satisfying customer needs profitably.
Functions of marketing include:
Product Planning and Development – Deciding what products to offer and improving existing ones.
Promotion – Informing and persuading customers to purchase products.
Distribution – Ensuring goods move from producers to final consumers.
Market Research – Gathering data to understand market trends and consumer behavior.
Question 2:
Explain five differences between wholesale and retail trade.
Answer:
Wholesale | Retail |
---|---|
Buys in bulk from manufacturers | Buys in small quantities from wholesalers |
Sells to retailers | Sells directly to final consumers |
Requires large capital | Requires less capital |
Usually located in industrial areas | Found near consumers |
Does not offer after-sales services | Offers after-sales services |
Question 3:
List and explain four types of markets.
Answer:
Consumer Market – Where individuals buy goods for personal use.
Industrial Market – Buyers purchase goods for production purposes.
Reseller Market – Businesses buy products to resell for profit.
Government Market – Government agencies buy goods/services for public use.
Question 4:
What are the 4 Ps of the marketing mix? Explain each.
Answer:
Product – Goods or services offered to satisfy consumer needs.
Price – Amount customers pay for the product.
Place – Distribution channels used to deliver the product to consumers.
Promotion – Communication methods to inform and persuade buyers.
Question 5:
What is branding? Give three reasons why it is important.
Answer:
Branding is the process of creating a unique identity for a product through names, logos, symbols, or slogans.
Importance of Branding:
Helps consumers easily identify products.
Enhances customer loyalty.
Differentiates a product from competitors.
Tips to Pass WAEC Marketing 2025
Study past questions consistently.
Understand concepts, don’t cram definitions.
Practice objective and theory questions daily.
Join a WAEC-focused WhatsApp or study group.
Use recommended textbooks like “Essentials of Marketing by Adirika E.O.”
FAQs About WAEC Marketing 2025
Are these WAEC Marketing questions and answers 100% sure?
These are likely and verified questions based on past trends and examiner patterns. However, no external source can guarantee 100% of the exact WAEC questions.
How many questions will be asked in WAEC Marketing OBJ 2025?
Usually, you will be required to answer 50 multiple choice questions in the Objective section.
Is Marketing a compulsory subject in WAEC?
No, Marketing is not compulsory. It is an elective subject for students in the Commercial class.
How many theory questions should I answer in the WAEC Marketing paper?
You are often expected to answer four out of six questions in the Theory section, depending on the exam format.
Where can I get the WAEC Marketing syllabus 2025?
You can get the syllabus from the official WAEC website or through your school. You may also consult the WAEC syllabus app or download a PDF version online.
Related Article: NECO Marketing Questions and Answers 2024 (100% Sure) Theory & Obj Solution
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